Enhance Your Shopping Malls with Indoor Mapping

“Are your shoppers wandering aimlessly in your shopping mall to locate their favourite store? Do they often feel frustrated due to this? Finding the way to favourite store, the food court, or even the nearest restroom can turn a fun outing into a tiring quest. But what if navigating these vast retail landscapes was as easy as using GPS outdoors? Spinclabs’ Indoor Mapping technology can transform your confusing mall layouts into easy digitized maps.

Also, this technology provides precise, real-time navigation within the mall, helping shoppers effortlessly locate stores, amenities, and emergency exits. By integrating an indoor navigation system, malls can offer pinpoint accuracy for directions. For shoppers, it will enhance their shopping experience. For your mall, it will improve customer satisfaction, enable better crowd and traffic management, and will help you to manage an emergency response better. Hence, Spinclabs’ curated solution transforms complex mall designs into easy digitized spaces. So, every shopper will experience a smooth, efficient, and stress-free visit every time they visit your shopping mall.”

Every weekend, we crave to go somewhere. In urban cities, people usually prefer to go to shopping malls. Especially during summer, when they have no desire to roam outside in hot weather. Shopping malls and their breezy environment feel like a comfortable space for all urbanites. Of course, shopping is something everyone loves. But even in shopping malls, things can get tiring. How? Usually, shopping malls have large infrastructure and such big spaces can make everything puzzling. So, how do you navigate inside large shopping malls without getting lost?

That’s why indoor malls should improve their infrastructure and upgrade themselves with indoor mapping technology. Adding an indoor wayfinding solution eliminates all these issues related to navigation and hence, people can relax without getting tired. So, how does it actually work? The indoor positioning system’s accuracy is so precise, that people can find their desired places easily. It gives you real-time maps and navigation, and hence, shopping malls can improve customer satisfaction rates with a well-integrated indoor navigation system.

Let’s find out with Spinclabs and make your shopping mall a place where people can visit their favourite places without getting lost and without a hassle when they visit the shopping complex.

Why Do Shopping Malls Need it?
As we have already discussed how shoppers often end up wandering aimlessly in large spaces of a shopping mall. Whether it’s about searching their favourite stores, locating the food courts, or even the nearest restroom, everything becomes easily accessible with an indoor mapping system. These are digitalized versions of the mall design and infrastructure that guide visitors effortlessly through the maze of shops and amenities using advanced indoor navigation systems. Hence, it makes their visit smoother and more enjoyable.

Let’s see the reasons why shopping malls need this tech in their large spaces and how mapping indoor spaces can help them attain a smooth shopping experience for their customers.

Easy Wayfinding and Navigation
When shoppers visit shopping malls, they want a feeling of leisure and relaxation. However, they often end up wandering here and there in search of basic amenities and shops. Of course, wandering aimlessly will not count as leisure or comfort. It is unnecessarily tiring and a hassle for everyone. But why does this happen? Because shopping centres often lack easy navigation. Hence, mapping indoor spaces is truly important for these large spaces so that shoppers can easily locate the stores they want to visit, amenities they wish to use and the guide to restrooms if they need it.

Indoor wayfinding tools like real-time digital maps show the turn-by-turn directions to everything, which reduces the hassle and frustration shoppers often face.

How it works?: Indoor mapping converts your floor plans into digital maps and these digital maps can be accessed via mobile apps or QR codes. A digital map of your mall design concept gives visitors ease in navigating every complex layout of the entire indoor mall and seeking the way out for themselves through an efficient indoor navigation system.

For Easy Crowd and Traffic Management
Often we see even large spaces of shopping malls get crowded, especially during the weekends. Weekends are the busiest times of the week for shopping centres in metropolitan cities. Sometimes it even becomes impossible to control the crowd. But most of this crowd wanders aimlessly around because they can’t find their desired destination.

Indoor mapping shows all the stores available in a mall design concept. This way, there will be no traffic on elevators and escalators. Also, you can send pop-ups regarding new openings, and ongoing promotions as well. This will encourage people to explore the complex and increase the flow of impulse purchases. Combined with indoor wayfinding, the shopping experience becomes more efficient and less chaotic.

How it works?: Your shopping mall can greatly benefit from indoor mapping systems. As customers move through the mall, they can receive real-time push notifications and geofenced offers that will guide them to particular stores, sales and events—enhancing the value of the indoor navigation system.

To Improve Customer Loyalty and Experience
Who doesn’t love returning customers? Yes, we all do love them, right? It depends on several factors such as aesthetics, comfort, amenities, stores and ease of navigation. But why would a customer return to your mall if they face too many issues with navigation?

Hence, quick, accurate navigation and personalized recommendations in navigation become necessary for every shopping mall. You can improve your customers’ overall shopping experience and hence, they will be a loyal shopper for your mall. With interactive maps and indoor wayfinding features, they are less likely to feel lost and more likely to return.

How it works?: Indoor mapping apps have such accessibility features that can help your shoppers. It includes easy routes and even audio-visual guidance, which ensure inclusivity for all visitors and complements a well-designed indoor navigation system.

Easier Mall Management
Whatever the indoor mall design concept you have, and no matter how many floors it has, indoor mapping systems can clone them and digitize it. When you apply indoor mapping systems in your mall, they will be able to collect information that can help you manage the flow such as foot traffic. Also, these systems will show the popular routes, and dwell times. This way, you can think of better placement for a popular or particular store, and it will provide better marketing. Even you can see and identify the best points where crowd is being drawn through these indoor maps.

How it works?: Shopper behaviour is very important to understand but it is never easy to monitor such a behaviour because it is unpredictable. But systems like indoor mapping make it predictable. You can understand shoppers’ behaviour and can optimize layouts accordingly with the help of data from your indoor navigation system.

For Easy Emergency Response
In large and crowded spaces such as a shopping centres, if any unfortunate things such as fire or explosions occur etc., happens, emergency response by management becomes the most important thing. The readiness for unfortunate events will depend on how easy and efficient your systems are. Indoor mapping helps you to prepare for such emergencies. The Indoor positioning system’s accuracy will be able to show the users the best way to exit.

How it works?: With it, you can view indoor maps with real-time location data, the location of emergency response kits and the exit points etc. easily. Also, it has the ability to guide visitors to exits during incidents through smart indoor wayfinding tools and real-time alerts.

Features of a Modern Mall Indoor Mapping System

• You will get interactive and zoomable maps for all floors.
• Indoor maps will show turn-by-turn navigation and include location sharing.
• Apps will display searchable directories for stores, services, amenities and even guidance to emergency exits.
• You will be able to view real-time parking availability and guidance for each spot.
• Indoor navigation system accuracy is precise.
• The system shows the most accessible routes to your desired place.
• It can send push notifications for promotions and events as well.
• Indoor mapping systems come with the analytics dashboard for easier mall management.

Spinclabs believes that the indoor navigation system and indoor wayfinding solutions can make your shopping centres a leading shopping destination for shoppers. The implementation of a customized indoor map will not only improve the navigation but also will increase visitor or shopper satisfaction. So, no matter how complicated your mall design concept is, mapping systems can digitize it!